Dynamic content email is a more sophisticated version of email message sent mainly by a certain company’s members for clients. It is designed just to fit the recipient’s interest – the content is changing automatically according to the given database or the receiver’s information. So there is a special program that seeks for useful information on the client’s profile – email box, visited websites, what interest him the most when he is visiting the certain. It is very comfortable option from the client’s point of view because he does not receive a message where everything is included, but the dynamic content email can fit his interests and needs. It is also treated as a part of online advertising campaign because it contains information about the firm’s activity, news about products or services and some other useful and attractive offers. Dynamic content email is sent only for people who have subscribed to the email lost, so they have given their permission and expressed their will to receive such materials.