Do you think that all actions carried out on the Internet are successful and effective? I would not be so sure. In fact everything is based on the good idea and making up email campaigns that work. One can say that all online behaviors are easy to predict, well-prepared and always achieve in success. But nothing more wrong, the online life is quite similar to the reality in which people behave not always in rational way and always know what to do. This is why even in the online brand and business many companies decide to hire specialists who know how to attract the potential clients’ attention. In other words there are professionals of online advertising actions. They are able to prepare, according to the certain company’s activity and its clients, a program of interesting actions that need to be taken in order to achieve a success. With the usage of proper software an programs it is not so difficult and even possible. Online actions need to be carried out by many professionals in different brands.