Nowadays carrying out email advertising campaigns is very popular among businessmen who have got their own companies and want to gain more clients for them. And one of the most effective way of achieving that aim is the usage of bulk or mass emails systems. So sending emails for the clients – who of course have given their permission for receiving them – seems to be the best way of increasing the profits by a firm. Email analytics is a method that helps in checking the effectiveness of all activity. If you pay a lot of money and want to see the results of campaigns, email analytics shows you the rate of the client’s interest in emails. Thanks to it the businessmen know what should be changed in the email campaign, what the potential customers like and what seems to be not exactly attractive from their point of view. Email analytics show many rates informing its users about many aspects of email campaigns – delivery parameters, click thru rates, open tracking, bouncing emails. forwards and so on.