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Email marketing is a new fast expanding branch of commerce. It is based on electrical mail that communicate companies, websites and corporations with other people. For companies it is a tool to advertise themselves. Every day more and more people use emails to communicate with others, send documents, do online shopping, manage their business, so it is not surprising that websites on the internet provides with their own mail box to improve and expand communication with their visitors. It drives people to conclusion that email marketing is just sending their emails. In real life it is something more, email marketing consists of managing email addresses, sending or writing messages, dealing with responding messages and dealing with any errors, like wrong address or disabled account. Email marketing is also creating an image of a company by sending advertisements to customers or to potential customers on their email. Such operations is also part of this commerce.
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