Email personalization is a way of making email messages more attractive – when you get that kind of letter from a company, you will be more content and satisfied and more interested, even if you are not aware of that, with it. This is normal human reaction – we are attracted with everything that contains our name and is in a proper way connected with us. And email personalization is a way of giving a small piece of ourselves to the message. Of course there are certain conditions for doing this. Email creators need to have our permission for sending that kind of message and they can personalize them only when we will give them our personal data. There are strict rules that need to be obeyed and they cannot do what they want. That is why email personalization is possible when some conditions will be fulfilled. An email creators are aware of the fact that it is important to try to gain their company’s clients data. But they have got their own ways and it is not so hard to do so.