There are many ideas for smart email campaigns. The most important thing about it is to make recipients interested in content which is send to them. Of course, attractive message must be written in very persuasive way because if not, all campaign will end with failure. Email personalization is one of the most effective strategies in modern marketing. When you want to focus recipients on your message there is one requirement – reader should feel some connection with this email, for example, reader can think that this message could be more personal and written by his friend (even if he is not sure which one it is exactly). Smart action to make good email personalization is writing subject and message body with word which will suggest that author know recipient. Example of this words is ,,Dear Karol”. Email personalization force people in very creative way to reading many emails and some of them can end with ordering company product. It is very handy when you plan to create email campaign and you have a few intelligent ideas.