Companies which count on big profits usually use professional tools. Email campaigns give them great chance to gain large amount of money without any risk and even with no extra work. All what companies have to do is prepare good content for email message and of course they must have something interesting to propose. Normally, email campaigns are opportunity to promote products or new service. All what receiver must do is click on link in email and in a few moments he can become new client of internet company. Email campaigns are running by internet shops and big companies which have innovative services to offer. This kind of advertisement is very simple and, what’s more important, effective. Of course, there are some receivers who think that email campaigns is a waste of their time. And what worse, this situations affect very badly image of company which make email campaign. So, as you can see, email campaigns are effective but a little risky strategy too so people should coordinate them in very smart way.