These days, investing in promotion is the first step to achieving success in your own business. Well done advertising campaign is the key to get a great number of new customers and also the best way to stay in contact with your previous clients. What is interesting, an effective and resultful advertising program doesn’t have to be very expensive. For example, you can see about html newsletter. People who bought something from you before, after receiving some new information about your offer, could purchase your products once again. Furthermore, html newsletter doesn’t let your clients to forget about high quality of your products as well as it reminds them that your company still exists. Moreover, html massage allows a sender to properly express quotations, headings, visual and typographic cues to improve the readability and aesthetics of the message and also semantic information encoded within the message. Besides positive sides of html newsletter, there are also some negative points. One of them is that html format of newsletter makes a massage far more larger and difficult to read.