2010
06.21

E-mail marketing is becoming more and more popular with many companies all over the world. It is a sort of direct marketing that uses electronic mail as a means of sending commercials or distributing pieces of information to customers. Companies especially use kind of bulk email marketing, what means that they send messages to many people at the same time. This sort of advertising has many advantages, but there are disadvantages also. Let’s starts from those bad sides. Many of us hate receiving e-mail adverts and sending such messages can causes backfires. Bulk email marketing is very often took as kind of spam and because of that protecting software can stuck your messages as potential source of dangerous files. You must be sure that you have all permissions needed to distribute those e-mails and that also don’t have to be guarantee of high deliverability rate. On the other hand, bulk email marketing is a really cheap way of advertising, so it is worth taking risk and trying.

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