If you want to gain a publicity, you should remember that mass email marketing is one of best online forms of advertisement. A lot of companies and firms use it, because they can send to their clients new offers, interesting information about products and so on. Of course customer must at first give his permission for receiving messages. Mass email marketing is not a spam, emails are sent only to those people who want it. There are regular clients and they need to get information about special offers or new firm’s stuff. They want to be up to date with all company’s activity. Mass email marketing is the way of letting them know everything – they get a message with different articles and read those which are the most attractive for them. And this is also a very good way of advertisement for a firm. Cheap, quick and easy, because they need to prepare an appropriate message and then a certain kind of program, which they can buy online, sends it to people. And email boxes are very popular nowadays.