04.23
Personalization is a very smart way of gaining clients’ trust and confidence. They feel good when they receive email messages with the heading ‘Dear Katherine’ instead of ‘Dear Clients’. It is more personal and it works in the psychological terms in their minds. Each one person likes to feel that he or she is exceptional and unique. It is not a nice awareness that you are one of a lot of people who receive the same message with the same – uniquely for you prepared offer. Personalization is a practice that assures potential clients that they are individually treated by a company and that everything is created with the awareness of their needs. This is quite psychological operation because it is based on the processes that are carried out by our mind and are not conscious. On the concept of personalization many companies base their online advertising campaigns in which they send many mass emails for potential clients. They know that the better he is treated, the bigger possibility that he will buy their product or use the certain offer.
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