11.24
Almost every firm that is held in high regard by other companies in the certain business, has got its own newsletter. But in case of receiving it, the clients must give their permission for getting and optional messages and write down their email address and name with surname. Thanks to that procedure it is possible to sent a personalized, targeted email to each client who subscribes for the certain list of people interested in the firm’s activity. Then the company can send them bulk, mass emails or newsletters. Of course for free. It is a good way of gaining clients but the company needs to be sure that messages reach the customers. That is why targeted email is so important – only those messages which the clients get are useful. Otherwise sending them would be a waste of time and money, because it will not bring any effects. Only targeted email reach it receiver is worth investing money because even if one person of ten buy something, the cost are returned. And this is the point in business – investing cash only in steady undertakings.
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