Have you ever thought about email messages and their appearance? In other words, which elements of email message draw your attention? What seems to be the most interesting and attractive from your point of view? I guess that the most catching are email leads. If they are interesting and short, it means simply catching – one can easily read and remember it. it is a key to success. I can tell you something from my private experience. If I receive email messages, at first I try to read email lead and understand what it is about and then I look at the author of the message. I guess that other people do exactly the same. Of course the author is also important but the way in which the title would be formulated seems to be the most important and attractive from the recipient’s point of view. What is more, also the end of the message seems to be quite important and informative. But still it is not so catchy as the first seen element of the message when it is already in our email box. Don’t you find it interesting?