Video email marketing is getting nowadays very popular because it is an attractive way of gaining clients. Major reason for it is the fact that potential clients like everything what is interactive and what moves, is colorful and nice-looking. It may be funny but we really care for the appearance and the whole background of the message, not necessarily for the content. And on this the video email marketing is based. Of course they do everything to make their information put In the message quite interesting and absorbing. But it is introduced for potential customers in quite user-friendly way, thanks to what they may understood everything and find it attractive. Video email marketing uses the knowledge of human psyche in its activity. It also combines two kinds of carrying out a business – email online campaigns from the branch of email marketing and also videos from entertainment. No wonder that it is so popular among potential customers – it just fits their interests.