05.12
Internet is a big network of people exchanging data. It is hard to be an individual in such big community. That is why advertising companies decide that whenever possible they will try to apply personalization features. Sometimes we can see on a website that they use our names for direct aim to us. This is a psychological trick, a person seeing this can feel more special, this is the biggest advantage of online advertising over a newspaper or a television. Personalization is one of the newest tricks used on the internet. There are also other forms of commercializing products, one of them is hiding the close button for a few seconds. User will be forced to look at the commercial whether they like it or not. Thanks to this way they may remember the advert and use it. There are also moving adverts those two mentioned have nothing to do with personalization but are worth mentioning. They use the rule that adverts are supposed to make any emotions in viewers, emotions help remembering things.
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