Most of internet users have quite big knowledge about nowadays marketing. They know how email marketing works and they see how consequences of those kind actions can be troublesome for them. Well, one of the most important things about email marketing is that many recipients of this messages think that they are attacked by SPAM. They have right to say something like that and that is why permission email marketing should main goal of every marketer. If you have any doubts what is permission email marketing all you have to do is think about it for a few seconds. Many websites offers option to agree for getting email messages. Of course, if marketer has permission to send emails for hundreds of recipients that is great situation because none of readers should be annoyed by new marketing emails in their inbox. In other words, permission email marketing is nothing more than normal marketing action but taken with more ethic and legal accent. In this situation, we don’t have to have any pangs of conscience that someone will be mad after getting emails from us.